BIROn - Birkbeck Institutional Research Online
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    Lee, Y.I. and Trim, Peter R.J. (2008) Entering the South Korean market: a marketing planning process for marketers based in overseas companies. Business Strategy Series 9 (5), pp. 272-278. ISSN 1751-5637.

    Lee, Y.-I. and Trim, Peter R.J. (2008) Placing the Japanese retail sector in context: issues for marketers in overseas companies. Business Strategy Series 9 (5), pp. 243-248. ISSN 1751-5637.

    This list was generated on Thu Sep 16 02:32:48 2021 BST.