BIROn - Birkbeck Institutional Research Online
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    Coleman, D. and de Chernatony, L. and Christodoulides, George (2015) B2B service brand identity and brand performance: an empirical investigation in the UK’s B2B IT services sector. European Journal of Marketing 49 (7/8), ISSN 0309-0566.

    This list was generated on Thu Apr 18 04:52:00 2024 BST.