Browse by Journal and Volume
 | Up a level |
Number of items: 1.
Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School
Coleman, D. and de Chernatony, L. and Christodoulides, George (2015) B2B service brand identity and brand performance: an empirical investigation in the UK’s B2B IT services sector. European Journal of Marketing 49 (7/8), ISSN 0309-0566.