Browse by Journal and Volume
Up a level |
Jump to: 15 January 2016
Number of items: 1.
15 January 2016
Marbach, J. and Lages, C.R. and Nunan, Daniel (2016) Who are you and what do you value? Investigating the role of personality traits and customer-perceived value in online customer engagement. Journal of Marketing Management 32 (5-6), pp. 502-525. ISSN 0267-257X.