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Article

Sammour, Ammar and Chen, W. and Balmer, J. (2020) Corporate heritage brand traits and corporate heritage brand identity: the case study of John Lewis. Qualitative Market Research: An International Journal 23 (3), pp. 447-470. ISSN 1352-2752.

Sammour, Ammar and Chen, W. and Balmer, J. (2020) Crafting the forever now: corporate heritage brand innovation at John Lewis Partnership. Strategic Change 29 (1), pp. 115-126. ISSN 1086-1718.

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