Article

Al-Surmi, Abdulrahman and Cao, G. and Duan, Y. (2020) The impact of aligning business, IT, and marketing strategies on firm performance. Industrial Marketing Management 84 , pp. 39-49. ISSN 0019-8501.

Al-Surmi, Abdulrahman and Cao, G. and Duan, Y. (2019) Data of the impact of aligning business, IT, and marketing strategies on firm performance. Data in Brief 27 , p. 104656. ISSN 2352-3409.