BIROn - Birkbeck Institutional Research Online
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    Journal of Business Research

    Chatzipanagiotou, K. and Veloutsou, C. and Christodoulides, George (2016) Decoding the complexity of the consumer-based brand equity process. Journal of Business Research 69 (11), pp. 5479-5486. ISSN 0148-2963.

    This list was generated on Fri Apr 19 06:29:10 2024 BST.