Browse by Person

Group by: Item Type | Date | Journal or Publication Title | No Grouping

Jump to: 1 July 2017 | 5 July 2018 | 17 June 2019

Number of items: 3.

1 July 2017

Czarnecka, B. and Schivinski, Bruno (2017) The effects of acculturation to global consumer culture on impulsive buying and attitudes towards advertising. In: 16th International Conference on Research in Advertising (ICORIA) 2017, Jun 29th-Jul 1, 2017, Ghent, Belgium.

5 July 2018

Czarnecka, B. and Schivinski, Bruno (2018) The effects of acculturation to global consumer culture on impulsive buying and attitudes towards advertising in general. In: Cauberghe, V. and Hudders, L. and Eisend, M. (eds.) Advances in Advertising Research. Wiesbaden: Springer Gabler, pp. 343-353. ISBN 9783658226800.

17 June 2019

Czarnecka, B. and Schivinski, Bruno (2019) Do consumers acculturated to global consumer culture buy more impulsively? The moderating role of attitudes towards, and beliefs about advertising. Journal of Global Marketing 32 (4), pp. 219-238. ISSN 1528-6975.

This list was generated on Sat Nov 23 06:43:52 2024 GMT.