BIROn - Birkbeck Institutional Research Online
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    Number of items: 3.

    Article

    Czarnecka, B. and Schivinski, Bruno (2019) Do consumers acculturated to global consumer culture buy more impulsively? The moderating role of attitudes towards, and beliefs about advertising. Journal of Global Marketing 32 (4), pp. 219-238. ISSN 1528-6975.

    Book Section

    Czarnecka, B. and Schivinski, Bruno (2018) The effects of acculturation to global consumer culture on impulsive buying and attitudes towards advertising in general. In: Cauberghe, V. and Hudders, L. and Eisend, M. (eds.) Advances in Advertising Research. Wiesbaden: Springer Gabler, pp. 343-353. ISBN 9783658226800.

    Conference or Workshop Item

    Czarnecka, B. and Schivinski, Bruno (2017) The effects of acculturation to global consumer culture on impulsive buying and attitudes towards advertising. In: 16th International Conference on Research in Advertising (ICORIA) 2017, Jun 29th-Jul 1, 2017, Ghent, Belgium.

    This list was generated on Wed Dec 8 05:47:16 2021 GMT.