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    Crisafulli, Benedetta and Dimitriu, R. and Singh, J. (2020) Joining hands for the greater good: examining Social Innovation launch strategies in B2B settings. Industrial Marketing Management 89 , pp. 487-498. ISSN 0019-8501.

    Conference or Workshop Item

    Dimitriu, R. and Crisafulli, Benedetta and Guesalaga, R. (2020) An application of means-end and extended self theories to explore enablers and inhibitors of autonomous car adoption. In: EMAC 2020, 16th -19th September 2020, University of Budapest (hosted online). (Unpublished)

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