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Number of items: 2.
Industrial Marketing Management
Crisafulli, Benedetta and Dimitriu, R. and Singh, J. (2020) Joining hands for the greater good: examining Social Innovation launch strategies in B2B settings. Industrial Marketing Management 89 , pp. 487-498. ISSN 0019-8501.
Journal of Business Research
Crisafulli, Benedetta and Guesalaga, R. and Dimitriu, R. (2025) Consumers’ adoption of autonomous cars as a personal values-directed behavior. Journal of Business Research 189 , ISSN 0148-2963.