BIROn - Birkbeck Institutional Research Online
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    Number of items: 4.

    Article

    Hajli, N. and Sims, Julian and Zadeh, A.H. and Richard, M.-O. (2017) A social commerce investigation of the role of trust in a social networking site on purchase intentions. Journal of Business Research 71 , pp. 133-141. ISSN 0148-2963.

    Hajli, N. and Shanmugam, M. and Powell, Philip and Love, P.E.D. (2015) A study on the continuance participation in on-line communities with social commerce perspective. Technological Forecasting & Social Change 96 , pp. 232-241. ISSN 0040-1625.

    Hajli, N. and Sims, Julian (2015) Social commerce: the transfer of power from sellers to buyers. Technological Forecasting & Social Change 94 , pp. 350-358. ISSN 0040-1625.

    Book Section

    Wolf, M.V. and Sims, Julian and Yang, H. (2015) Understanding the use of social media for employer branding. In: Hajli, N. (ed.) Handbook of Research on Integrating Social Media into Strategic Marketing. IGI Global, pp. 46-72. ISBN 9781466683532.

    This list was generated on Mon Nov 18 04:04:54 2019 GMT.