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Article
Sinkovics, R.R. and Leelapanyalert, Kannika and Yamin, M. (2010) A comparative examination of consumer decision styles in Austria. Journal of Marketing Management 26 (11-12), pp. 1021-1036. ISSN 0267-257X.
Leelapanyalert, Kannika (2009) Factors influencing the internationalisation process of UK firms in Asia. Advances In International marketing 20 , pp. 37-67. ISSN 1474-7979.
Leelapanyalert, Kannika and Ghauri, P. (2006) Managing international market entry strategy: the case of retailing firms. Advances In International marketing 17 , pp. 193-215. ISSN 1474-7979.