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Hein, Wendy and O’Donohoe, S. (2011) Crossing the line: gender differences and researcher/researched relationships in interpretive consumer research. In: 6th Workshop on Interpretive Consumer Research, 2011, University of Southern Denmark, Odense. (Unpublished)

Hein, Wendy and O’Donohoe, S. and Ryan, A. (2011) Mobile phones as an extension of the participant observer's self: reflections on the emergent role of an emergent technology. Qualitative Market Research: An International Journal 14 (3), pp. 258-273. ISSN 1352-2752.