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Hein, Wendy and O’Donohoe, S. (2014) Practising gender: the role of banter in young men’s improvisations of masculine consumer identities. Journal of Marketing Management 30 (13-14), pp. 1293-1319. ISSN 0267-257X.
Hein, Wendy and O’Donohoe, S. (2011) Crossing the line: gender differences and researcher/researched relationships in interpretive consumer research. In: 6th Workshop on Interpretive Consumer Research, 2011, University of Southern Denmark, Odense. (Unpublished)
Hein, Wendy and O’Donohoe, S. and Ryan, A. (2011) Mobile phones as an extension of the participant observer's self: reflections on the emergent role of an emergent technology. Qualitative Market Research: An International Journal 14 (3), pp. 258-273. ISSN 1352-2752.