Journal of Marketing Management

Hein, Wendy and O’Donohoe, S. (2014) Practising gender: the role of banter in young men’s improvisations of masculine consumer identities. Journal of Marketing Management 30 (13-14), pp. 1293-1319. ISSN 0267-257X.

Qualitative Market Research: An International Journal

Hein, Wendy and O’Donohoe, S. and Ryan, A. (2011) Mobile phones as an extension of the participant observer's self: reflections on the emergent role of an emergent technology. Qualitative Market Research: An International Journal 14 (3), pp. 258-273. ISSN 1352-2752.