BIROn - Birkbeck Institutional Research Online
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    Hamil, Sean (2008) Manchester United: the commercial development of a global football brand. In: Chadwick, S. and Arthur, D. (eds.) International Cases in the Business of Sport. Butterworth-Heinemann/Elsevier, pp. 114-134. ISBN 9780750685436.


    Walters, Geoff (2008) Bidding for major sporting events: key issues and challenges faced by sports governing bodies in the UK. Working Paper. Birkbeck, University of London, London, UK.

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