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Article

Barron, L.P. and Richardson, A.K. and Hein, Wendy (2024) Chemical pollution in water: Scalable and intersectional opportunities for the analytical and social sciences. One Earth 7 (3), pp. 350-354. ISSN 2590-3322.

Steinfield, L. and Hutton, M. and Cheded, M. and Nappier Cherup, A. and Thomas, K.D. and Hein, Wendy and Coffin, J. (2024) The protection of rights and advancement of GenderS: in conversation with Abigail Nappier Cherup, Kevin D. Thomas, Wendy Hein, and Jack Coffin. The Journal of Consumer Affairs 58 (1), pp. 197-208. ISSN 0022-0078.

Banister, E. and Hamilton, K. and Piacentini, M. and Abboud, L. and Allison, S. and Bruce, H.B. and Hein, Wendy and Higgins, L. and Hoyland, C. and Nairn, A. and Parry, S. and Tonner, A. (2023) Let there be a “We”: introducing an ethics of collective academic care. European Journal of Marketing , ISSN 0309-0566.

Dobscha, S. and Coleman, C. and Drenten, J. and Ferguson, S. and Finkelstein-Young, S. and Gurrieri, L. and Harrison, R. and Hein, Wendy and Houston, R. and McVey, L. and Nappier Cherup, A. and Ostberg, J. and Ourahmoune, N. and Peñaloza, L. and Pounders, K. and Prothero, A. and Bettany, S. and Sredl, K. and Steinfield, L. and Zayer, L. (2021) Connecting DEI to explicit and implicit gendered workplace discrimination, harassment, and assault: a commentary on 2019 Marketing Climate Survey. Marketing Letters 32 (3), pp. 341-347. ISSN 0923-0645.

Steinfield, L. and Sanghvi, M. and Zayer, L.T. and Coleman, C.A. and Ourahmoune, N. and Harrison, R.L. and Hein, Wendy and Brace-Govan, J. (2019) Transformative intersectionality: moving business towards a critical praxis. Journal of Business Research 100 , pp. 366-375. ISSN 0148-2963.

Steinfield, L. and Coleman, C. and Tuncay Zayer, L. and Ourahmoune, N. and Hein, Wendy (2019) Power logics of consumers’ gendered (in)justices: reading reproductive health interventions through the Transformative Gender Justice Framework. Consumption Markets & Culture 22 (4), pp. 406-429. ISSN 1025-3866.

Hein, Wendy and Steinfield, L. and Ourahmoune, N. and Coleman, C.A. and Tuncay Zayer, L. and Littlefield, J. (2016) Gender justice and the market: a transformative consumer research perspective. Journal of Public Policy & Marketing 35 (2), pp. 223-236. ISSN 0743-9156.

Hearn, J. and Hein, Wendy (2015) Reframing gender and feminist knowledge construction in marketing and consumer research: missing feminisms and the case of men and masculinities. Journal of Marketing Management 31 (15-16), pp. 1626-1651. ISSN 0267-257X.

Hein, Wendy and O’Donohoe, S. (2014) Practising gender: the role of banter in young men’s improvisations of masculine consumer identities. Journal of Marketing Management 30 (13-14), pp. 1293-1319. ISSN 0267-257X.

Hein, Wendy and O’Donohoe, S. and Ryan, A. (2011) Mobile phones as an extension of the participant observer's self: reflections on the emergent role of an emergent technology. Qualitative Market Research: An International Journal 14 (3), pp. 258-273. ISSN 1352-2752.

Book Section

Hein, Wendy and Hearn, J. (2022) From identity politics to the politics of power: men, masculinities and transnational patriarchies in marketing and consumer research. In: Maclaran, P. and Stevens, L. and Kravets, O. (eds.) The Routledge Companion to Marketing and Feminism. Routledge Companions in Business, Management and Marketing. Abingdon, UK: Routledge. ISBN 9780367477578.

Steinfield, L. and Hein, Wendy (2021) Women-led partnerships and the achievement of the Sustainable Development Goals. In: Filho, W.L. and Azul, A.M. and Brandli, L. and Özuyar, P.G. and Wall, T. (eds.) Partnerships for the Goals. Encyclopedia of the UN Sustainable Development Goals. Hamburg: Springer. ISBN 978319959627.

Zayer, L.T. and Hein, Wendy and Brace-Govan, J. and Coleman, C. and Harrison, R. and Ourahmoune, N. and Sanghvi, M. and Steinfield, L. (2020) The renaissance of gender equality research and sustainable development in the academic context of marketing: championing paths forward. In: Tan, T.K. and Gudic, M. and Flynn, P.M. (eds.) Struggles and Successes in the Pursuit of Sustainable Development. London, UK: Routledge. ISBN 9780815351757.

Steinfield, L. and Littlefield, J. and Hein, Wendy and Coleman, C. and Zayer, L.T. (2019) The TCR perspective of gender: moving from critical theory to an Activism-Praxis Orientation. In: Dobscha, S. (ed.) Handbook of Research in Gender and Marketing. Cheltenham, UK: Elgar Publishing. ISBN 9781788115377.

Tuncay Zayer, L. and Coleman, C.A. and Hein, Wendy and Littlefield, J. and Steinfield, L. (2017) Gender and the self: traversing feminisms, masculinities, and intersectionality towards transformative perspectives. In: Solomon, M.R. and Lowrey, T.M. (eds.) The Routledge Companion to Consumer Behavior. Routledge Companions in Business, Management and Accounting. Abingdon, UK: Routledge. ISBN 9781138695160.

Hein, Wendy (2015) Defining the terrain for responsible management education: gender, gender equality and the case of marketing. In: Flynn, P.M. and Haynes, K. and Kilgour, M.A. (eds.) Integrating Gender Equality into Business and Management Education. Sheffield, UK: Greenleaf Publishing, pp. 98-121. ISBN 9781783532254.

Conference or Workshop Item

Hein, Wendy (2014) Imagining gender equality: reflections on the teaching of gender in marketing and consumer research. In: 39th Annual Macromarketing Conference, Royal Holloway, University of London, UK.

Hein, Wendy (2014) Mapping gender equality in CCT research. In: 9th Consumer Culture Theory Conference, 2014, Aalto University, Helsinki. (Unpublished)

Hein, Wendy (2014) Theorising gender equality in marketing and consumer research. In: 12th ACR Gender, Marketing and Consumer Behaviour Conference, 2014, Aalto University, Helsinki. (Unpublished)

Hein, Wendy (2012) Fashionably unfashionable: young Scottish masculinities and relational constructions in the marketplace. In: Asia Pacific Advances, 2012. (Unpublished)

Hein, Wendy (2012) Gender identity politics and consumption: mobilizing Scottish masculinities through relational consumption practices. In: Advances in Consumer Research, 2012, Queenstown, New Zealand. (Unpublished)

Hein, Wendy (2012) 'I love you, man': the production of masculinity and male intimacy through consumption of homosocial spaces and practices. In: 11th ACR Gender, Marketing and Consumer Behavior Conference, 2012, Queenstown, New Zealand. (Unpublished)

Hein, Wendy (2012) Relations, rivalry and responsibility: gendered negotiations of Scottish football fans. In: 7th Consumer Culture Theory Conference, 2012, University of Oxford, Oxford, UK. (Unpublished)

Hein, Wendy and O’Donohoe, S. (2011) Crossing the line: gender differences and researcher/researched relationships in interpretive consumer research. In: 6th Workshop on Interpretive Consumer Research, 2011, University of Southern Denmark, Odense. (Unpublished)

Hein, Wendy (2011) Ethnography for entrepreneurial discovery and marketing. In: Accel REE Europe, Stanford Technology Venture Program, 2011, Edinburgh, UK. (Unpublished)

Ostberg, J. and Rinallo, D. and Fischer, E. and Hein, Wendy and Ourahmoune, N. and Stevens, L. (2010) Consuming masculinities. In: 10th ACR Gender, Marketing and Consumer Behaviour Conference, 2010, University of Cumbria, Ambleside, UK. (Unpublished)

Hein, Wendy (2008) 'Banter was had': dynamics of group consumption and masculine gender strategies. In: 9th ACR Gender, Marketing and Consumer Behavior Conference, 2008, Boston, USA. (Unpublished)

Video

Hein, Wendy and Ryan, A. and Corrigan, R. (2010) Pov: point of view... consumers and ethnographers in perspective... [Video]