Nunan, Daniel (2015) Addressing the market research skills gap. International Journal of Market Research 57 (2), pp. 177-178. ISSN 1470-7853.
This is the latest version of this item.
|
Text
IJMR MR Skills.pdf - Author's Accepted Manuscript Download (60kB) | Preview |
Official URL: https://www.mrs.org.uk/ijmr_article/article/104153
Abstract
This Viewpoint focuses on the debate in market research around the gap between academia and practitioners. It argues that the debate misses the key role that universities play in the provision of market research skills and that it is this skills gap that needs to be addressed in order to ensure the future of research as a profession.
Metadata
| Item Type: | Article |
|---|---|
| School: | Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School |
| Depositing User: | Daniel Nunan |
| Date Deposited: | 05 Jan 2017 11:01 |
| Last Modified: | 02 Aug 2023 17:30 |
| URI: | https://eprints.bbk.ac.uk/id/eprint/17833 |
Available Versions of this Item
-
Addressing the market research skills gap. (deposited 13 Oct 2016 08:25)
- Addressing the market research skills gap. (deposited 05 Jan 2017 11:01) [Currently Displayed]
Statistics
Downloads
Activity Overview
6 month trend
6 month trend
Additional statistics are available via IRStats2.
Archive Staff Only (login required)
Edit/View Item