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    Addressing the market research skills gap

    Nunan, Daniel (2015) Addressing the market research skills gap. International Journal of Market Research 57 (2), pp. 177-178. ISSN 1470-7853.

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    This Viewpoint focuses on the debate in market research around the gap between academia and practitioners. It argues that the debate misses the key role that universities play in the provision of market research skills and that it is this skills gap that needs to be addressed in order to ensure the future of research as a profession.


    Item Type: Article
    School: Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School
    Depositing User: Daniel Nunan
    Date Deposited: 05 Jan 2017 11:01
    Last Modified: 02 Aug 2023 17:30

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