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Jump to: November 2016 | 1 December 2016
Number of items: 2.
November 2016
Chatzipanagiotou, K. and Veloutsou, C. and Christodoulides, George (2016) Decoding the complexity of the consumer-based brand equity process. Journal of Business Research 69 (11), pp. 5479-5486. ISSN 0148-2963.
1 December 2016
Stathopoulou, Anastasia and Balabanis, G. (2016) The effects of loyalty programs on customer satisfaction, trust, and loyalty toward high- and low-end fashion retailers. Journal of Business Research 69 (12), pp. 5801-5808. ISSN 0148-2963.