BIROn - Birkbeck Institutional Research Online
    Up a level
    Export as [feed] Atom [feed] RSS
    Group by: Author(s) | Date | School | No Grouping
    Jump to: C | S
    Number of items: 2.

    C

    Chatzipanagiotou, K. and Veloutsou, C. and Christodoulides, George (2016) Decoding the complexity of the consumer-based brand equity process. Journal of Business Research 69 (11), pp. 5479-5486. ISSN 0148-2963.

    S

    Stathopoulou, Anastasia and Balabanis, G. (2016) The effects of loyalty programs on customer satisfaction, trust, and loyalty toward high- and low-end fashion retailers. Journal of Business Research 69 (12), pp. 5801-5808. ISSN 0148-2963.

    This list was generated on Thu Apr 25 05:12:14 2024 BST.