Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School

Stathopoulou, Anastasia and Balabanis, G. (2016) The effects of loyalty programs on customer satisfaction, trust, and loyalty toward high- and low-end fashion retailers. Journal of Business Research 69 (12), pp. 5801-5808. ISSN 0148-2963.

Chatzipanagiotou, K. and Veloutsou, C. and Christodoulides, George (2016) Decoding the complexity of the consumer-based brand equity process. Journal of Business Research 69 (11), pp. 5479-5486. ISSN 0148-2963.