BIROn - Birkbeck Institutional Research Online
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    Number of items: 8.

    2006

    Lee, Y.-I. and Trim, Peter (2006) Placing customer service strategy in the context of a vertical marketing system. Strategic Change 15 (7/8), pp. 331-339. ISSN 1086-1718.

    Lee, Y.-I. and Trim, Peter (2006) Retail marketing strategy: the role of marketing intelligence, relationship marketing and trust. Marketing Intelligence and Planning 24 (7), pp. 730-745. ISSN 0263-4503.

    2007

    Trim, Peter and Lee, Y.-I. (2007) Placing organizational learning in the context of strategic management. Business Strategy Series 8 (5), pp. 335-342. ISSN 1751-5637.

    2008

    Lee, Y.-I. and Trim, Peter R.J. (2008) Placing the Japanese retail sector in context: issues for marketers in overseas companies. Business Strategy Series 9 (5), pp. 243-248. ISSN 1751-5637.

    15 October 2015

    Lee, Y.-I. and Trim, Peter (2015) An exploratory study of how a Korean chaebol’s learning culture facilitates customer service. Journal of Global Scholars of Marketing Science 25 (4), pp. 338-357. ISSN 2163-9159.

    19 February 2019

    Lee, Y.-I. and Trim, Peter (2019) Refining brand strategy: Insights into how the “informed-poseur” legitimizes purchasing counterfeits. Journal of Brand Management 26 (5), pp. 595-613. ISSN 1350-231X.

    9 March 2019

    Trim, Peter and Lee, Y.-I. (2019) How Business Relational Attributes contribute to marketing strategy development. In: 35 Annual IMP Conference, Relationships, Interactions and Networks in Competitive Environment, IÉSEG School of Management,, 27-30 Aug 2019, Paris, France. (In Press)

    Trim, Peter and Lee, Y.-I. (2019) How organizational learning reinforces interactive communication and sustainable B2B customer centred business relationships”. In: 35 Annual IMP Conference, Relationships, Interactions and Networks in Competitive Environment, IÉSEG School of Management,, 27-30 Aug 2019, Paris, France. (In Press)

    This list was generated on Tue Apr 20 05:39:28 2021 BST.