Business Strategy Series

Lee, Y.-I. and Trim, Peter R.J. (2008) Placing the Japanese retail sector in context: issues for marketers in overseas companies. Business Strategy Series 9 (5), pp. 243-248. ISSN 1751-5637.

Trim, Peter and Lee, Y.-I. (2007) Placing organizational learning in the context of strategic management. Business Strategy Series 8 (5), pp. 335-342. ISSN 1751-5637.

Journal of Brand Management

Lee, Y.-I. and Trim, Peter (2019) Refining brand strategy: Insights into how the “informed-poseur” legitimizes purchasing counterfeits. Journal of Brand Management 26 (5), pp. 595-613. ISSN 1350-231X.

Journal of Global Scholars of Marketing Science

Lee, Y.-I. and Trim, Peter (2015) An exploratory study of how a Korean chaebol’s learning culture facilitates customer service. Journal of Global Scholars of Marketing Science 25 (4), pp. 338-357. ISSN 2163-9159.

Marketing Intelligence and Planning

Lee, Y.-I. and Trim, Peter (2006) Retail marketing strategy: the role of marketing intelligence, relationship marketing and trust. Marketing Intelligence and Planning 24 (7), pp. 730-745. ISSN 0263-4503.

Strategic Change

Lee, Y.-I. and Trim, Peter (2006) Placing customer service strategy in the context of a vertical marketing system. Strategic Change 15 (7/8), pp. 331-339. ISSN 1086-1718.