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Applied Sciences
Trim, Peter and Lee, Y.-I. (2024) Editorial. [Editorial/Introduction]
BMC Genomics
Lee, Y.-I. and Yap, J.W. and Izan, S. and Leitch, I.J. and Fay, M.F. and Lee, Y.-C. and Hidalgo, O. and Dodsworth, Steven and Smulders, M.J.M. and Gravendeel, B. and Leitch, A.R. (2018) Satellite DNA in Paphiopedilum subgenus Parvisepalum as revealed by high-throughput sequencing and fluorescent in situ hybridization. BMC Genomics 19 (1), ISSN 1471-2164.
Big Data and Cognitive Computing
Trim, Peter R.J. and Lee, Y.-I. (2022) Combining sociocultural intelligence with Artificial Intelligence to increase organizational cyber security provision through enhanced resilience. Big Data and Cognitive Computing 6 (4), p. 110. ISSN 2504-2289.
Lee, Y.-I. and Trim, Peter R.J. (2022) Enhancing marketing provision through increased online safety that imbues consumer confidence: coupling AI and ML with the AIDA Model. Big Data and Cognitive Computing 6 (3), pp. 1-21. ISSN 2504-2289.
Trim, Peter R.J. and Lee, Y.-I. (2021) The global cyber security model: counteracting cyber attacks through a resilient partnership arrangement. Big Data and Cognitive Computing 5 (3), e32. ISSN 2504-2289.
Business Strategy Series
Lee, Y.-I. and Trim, Peter R.J. (2008) Placing the Japanese retail sector in context: issues for marketers in overseas companies. Business Strategy Series 9 (5), pp. 243-248. ISSN 1751-5637.
Trim, Peter R.J. and Lee, Y.-I. (2007) Placing organizational learning in the context of strategic management. Business Strategy Series 8 (5), pp. 335-342. ISSN 1751-5637.
Future Internet
Trim, Peter R.J. and Lee, Y.-I. and Vu, A. (2023) Insights into how Vietnamese retailers utilize social media to facilitate knowledge creation through the process of value co-creation. Future Internet 15 (4), p. 123. ISSN 1999-5903.
International Journal of Retail & Distribution Management
Lee, Y.-I. and Vu, A. and Trim, Peter R.J. (2022) Millennials and repurchasing behaviour: a collectivist emerging market. International Journal of Retail & Distribution Management 50 (5), pp. 561-580. ISSN 0959-0552.
Journal of Brand Management
Lee, Y.-I. and Trim, Peter R.J. (2019) Refining brand strategy: Insights into how the “informed-poseur” legitimizes purchasing counterfeits. Journal of Brand Management 26 (5), pp. 595-613. ISSN 1350-231X.
Journal of Global Scholars of Marketing Science
Lee, Y.-I. and Trim, Peter R.J. (2015) An exploratory study of how a Korean chaebol’s learning culture facilitates customer service. Journal of Global Scholars of Marketing Science 25 (4), pp. 338-357. ISSN 2163-9159.
Marketing Intelligence and Planning
Lee, Y.-I. and Trim, Peter R.J. (2006) Retail marketing strategy: the role of marketing intelligence, relationship marketing and trust. Marketing Intelligence and Planning 24 (7), pp. 730-745. ISSN 0263-4503.
Strategic Change
Lee, Y.-I. and Trim, Peter R.J. (2006) Placing customer service strategy in the context of a vertical marketing system. Strategic Change 15 (7/8), pp. 331-339. ISSN 1086-1718.