Article

Lee, Y.I. and Trim, Peter R.J. (2013) An explanation of how a collectivist culture underpins the marketing strategy process in Japanese and South Korean electronics companies. Journal of Global Scholars of Marketing Science 23 (3), pp. 314-337. ISSN 2163-9159.

Lee, Y.I. and Trim, Peter R.J. (2012) How mutuality reinforces partnership development: Japanese and Korean marketing perspectives. Industrial Marketing Management 41 (5), pp. 770-779. ISSN 0019-8501.

Lee, Y.I. and Trim, Peter R.J. and Upton, J. and Upton, D. (2009) Large emergency-response exercises: qualitative characteristics - a survey. Simulation & Gaming 40 (6), pp. 726-751. ISSN 1046-8781.

Trim, Peter R.J. and Lee, Y.I. (2009) Negotiation oriented simulation exercises that incorporate business continuity and international security. On The Horizon 17 (4), pp. 378-387. ISSN 1074-8121.

Lee, Y.I. and Trim, Peter R.J. (2008) Entering the South Korean market: a marketing planning process for marketers based in overseas companies. Business Strategy Series 9 (5), pp. 272-278. ISSN 1751-5637.

Trim, Peter R.J. and Lee, Y.I. (2008) The link between cultural value systems and strategic marketing: unlocking the mindset of Japanese and South Korean managers. Cross Cultural Management: An International Journal 15 (1), pp. 62-80. ISSN 1352-7606.

Trim, Peter R.J. and Lee, Y.I. (2008) A strategic approach to sustainable partnership development. European Business Review 20 (3), pp. 222-239. ISSN 0955-534X.

Trim, Peter R.J. and Lee, Y.I. (2008) A strategic marketing intelligence and multi-organisational resilience framework. European Journal of Marketing 42 (7-8), pp. 731-745. ISSN 0309-0566.

Book Section

Trim, Peter R.J. and Lee, Y.I. (2009) Open source software, information entrepreneurs and issues of national security. In: Trim, Peter R.J. and Caravelli, J. (eds.) Strategizing Resilience and Reducing Vulnerability. Defense Security and Strategies. New York, U.S.: Nova Publishers, pp. 75-90. ISBN 9781607416937.

Book

Trim, Peter R.J. and Lee, Y.I. (2014) Cyber security management: a governance, risk and compliance framework. Farnham, UK: Gower Publishing. ISBN 9781472432094.

Lee, Y.I. and Trim, Peter R.J. (2008) Strategic marketing decision-making within Japanese and South Korean companies. Oxford, UK: Chandos Publishing. ISBN 9781843344698.