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    Schivinski, Bruno and Muntinga, D.G. and Pontes, H.M. and Lukasik, P. (2019) Influencing COBRAs: the effects of brand equity on the consumer’s propensity to engage with brand-related content on social media. Journal of Strategic Marketing , ISSN 0965-254X.

    This list was generated on Fri Mar 5 05:23:58 2021 GMT.