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    Journal of Strategic Marketing

    Schivinski, Bruno and Muntinga, D.G. and Pontes, Halley and Lukasik, P. (2019) Influencing COBRAs: the effects of brand equity on the consumer’s propensity to engage with brand-related content on social media. Journal of Strategic Marketing 29 (1), pp. 1-23. ISSN 0965-254X.

    This list was generated on Mon Dec 23 05:30:52 2024 GMT.