Article

Siamagka, N.T. and Christodoulides, George and Michaelidou, N. and Valvi, Aikaterini C. (2015) Determinants of social media adoption by B2B organizations. Industrial Marketing Management 51 , pp. 89-99. ISSN 0019-8501.

Siamagka, N.T. and Christodoulides, George and Michaelidou, N. (2015) The impact of comparative affective states on online brand perceptions: a five-country study. International Marketing Review 32 (3/4), pp. 438-454. ISSN 0265-1335.

Christodoulides, George and Michaelidou, N. and Siamagka, N.T. (2013) A typology of internet users based on comparative affective states: evidence from eight countries. European Journal of Marketing 47 (1/2), pp. 153-173. ISSN 0309-0566.

Christodoulides, George and Michaelidou, N. and Argyriou, E. (2012) Cross-national differences in e-WOM influence. European Journal of Marketing 46 (11/12), pp. 1689-1707. ISSN 0309-0566.

Michaelidou, N. and Christodoulides, George and Torova, K. (2012) Determinants of intention to eat healthy: a cross-cultural comparison between the UK and Czech Republic. International Journal of Consumer Studies 36 (1), pp. 17-22. ISSN 1470-6431.

Michaelidou, N. and Christodoulides, George (2011) Antecedents of attitude and intention towards counterfeit symbolic and experiential products. Journal of Marketing Management 27 (9/10), pp. 976-991. ISSN 0267-257X.

Christodoulides, George and Michaelidou, N. (2011) Shopping motives as antecedents of e-satisfaction and e-loyalty. Journal of Marketing Management 27 (1/2), pp. 181-197. ISSN 0267-257X.

Michaelidou, N. and Nikoletta-Theofania, S. and Christodoulides, George (2011) Usage, barriers and measurement of social media marketing: an exploratory investigation of small and medium B2B brands. Industrial Marketing Management 40 (7), pp. 1153-1159. ISSN 0019-8501.

Christodoulides, George and Michaelidou, N. and Li, C.H. (2009) Measuring perceived brand luxury: an evaluation of the BLI scale. Journal of Brand Management: Special Issue on Brand Luxury 16 (5/6), pp. 395-405. ISSN 1350-231X.

Editorial/Introduction

Christodoulides, George and Michaelidou, N. and Siamagka, N.-T. (2019) Social media, content marketing and engagement strategies in B2B. [Editorial/Introduction] (In Press)

Book Section

Christodoulides, George and Michaelidou, N. and Siamagka, N.T. (2011) Segmenting internet users using emotions. In: Bradshaw, A. and Hackley, C. and Maclaran, P. (eds.) European Advances in Consumer Research. Duluth, Minnesota, US: Association for Consumer Research, pp. 424-425. ISBN 0915552663.

Conference or Workshop Item

Michaelidou, N. and Siamagka, N.T. and Christodoulides, George (2011) Usage, barriers and measurement of social media marketing. In: 40th EMAC Annual Conference, 2011, Ljubljana, Slovenia. (Unpublished)

Christodoulides, George and Michaelidou, N. and Siamagka, N.T. (2011) Using comparative affective states to develop a typology of internet users: evidence from eight countries. In: 40th EMAC Annual Conference, 2011, Ljubljana, Slovenia. (Unpublished)

Christodoulides, George and Michaelidou, N. and Siamagka, N.T. (2010) A typology of online users based on emotions. In: EMAC, 2010, Copenhagen. (Unpublished)