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European Journal of Marketing

Christodoulides, George and Michaelidou, N. and Siamagka, N.T. (2013) A typology of internet users based on comparative affective states: evidence from eight countries. European Journal of Marketing 47 (1/2), pp. 153-173. ISSN 0309-0566.

Christodoulides, George and Michaelidou, N. and Argyriou, E. (2012) Cross-national differences in e-WOM influence. European Journal of Marketing 46 (11/12), pp. 1689-1707. ISSN 0309-0566.

Industrial Marketing Management

Christodoulides, George and Michaelidou, N. and Siamagka, N.-T. (2019) Social media, content marketing and engagement strategies in B2B. [Editorial/Introduction] (In Press)

Siamagka, N.T. and Christodoulides, George and Michaelidou, N. and Valvi, Aikaterini C. (2015) Determinants of social media adoption by B2B organizations. Industrial Marketing Management 51 , pp. 89-99. ISSN 0019-8501.

Michaelidou, N. and Nikoletta-Theofania, S. and Christodoulides, George (2011) Usage, barriers and measurement of social media marketing: an exploratory investigation of small and medium B2B brands. Industrial Marketing Management 40 (7), pp. 1153-1159. ISSN 0019-8501.

International Journal of Consumer Studies

Michaelidou, N. and Christodoulides, George and Torova, K. (2012) Determinants of intention to eat healthy: a cross-cultural comparison between the UK and Czech Republic. International Journal of Consumer Studies 36 (1), pp. 17-22. ISSN 1470-6431.

International Marketing Review

Siamagka, N.T. and Christodoulides, George and Michaelidou, N. (2015) The impact of comparative affective states on online brand perceptions: a five-country study. International Marketing Review 32 (3/4), pp. 438-454. ISSN 0265-1335.

Journal of Brand Management: Special Issue on Brand Luxury

Christodoulides, George and Michaelidou, N. and Li, C.H. (2009) Measuring perceived brand luxury: an evaluation of the BLI scale. Journal of Brand Management: Special Issue on Brand Luxury 16 (5/6), pp. 395-405. ISSN 1350-231X.

Journal of Marketing Management

Michaelidou, N. and Christodoulides, George (2011) Antecedents of attitude and intention towards counterfeit symbolic and experiential products. Journal of Marketing Management 27 (9/10), pp. 976-991. ISSN 0267-257X.

Christodoulides, George and Michaelidou, N. (2011) Shopping motives as antecedents of e-satisfaction and e-loyalty. Journal of Marketing Management 27 (1/2), pp. 181-197. ISSN 0267-257X.