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    Jump to: 2010
    Number of items: 2.

    2010

    Veloutsou, C. and Christodoulides, George (2010) Brand equity: does personality congruency matter? In: Christodoulides, George and Veloutsou, C. and Jevons, C. and de Chernatony, L. and Papadopoulos, N. (eds.) Contemporary Issues in Brand Research. Athens, Greece: Athens Institute for Education and Research. ISBN 9789606672682.

    Christodoulides, George and Veloutsou, C. and Jevons, C. and de Chernatony, L. and Papadopoulos, N., eds. (2010) Contemporary issues in brand research. Athens: Athens Institute for Education and Research. ISBN 9789606672682.

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