BIROn - Birkbeck Institutional Research Online
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    2015

    Stathopoulou, Anastasia and Balabanis, G. (2015) Customer relationship development in hedonic and utilitarian services. In: Robinson Jr., L. (ed.) Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. New York, U.S.: Springer, pp. 394-397. ISBN 9783319109114.

    This list was generated on Sat Dec 4 05:12:18 2021 GMT.