BIROn - Birkbeck Institutional Research Online

Browse by Person

Up a level
Export as [feed] Atom [feed] RSS
Jump to: Book Section
Number of items: 1.

Book Section

Stathopoulou, Anastasia and Balabanis, G. (2015) Customer relationship development in hedonic and utilitarian services. In: Robinson Jr., L. (ed.) Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. New York, U.S.: Springer, pp. 394-397. ISBN 9783319109114.

This list was generated on Tue Jan 21 05:25:54 2025 GMT.