BIROn - Birkbeck Institutional Research Online
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    Number of items: 6.


    Sammour, Ammar and Chen, W. and Balmer, J. (2020) Corporate heritage brand traits and corporate heritage brand identity: the case study of John Lewis. Qualitative Market Research: An International Journal 23 (3), pp. 447-470. ISSN 1352-2752.

    Sammour, Ammar (2020) Creative brand design influences on John Lewis customer experience. Journal of Brand Management , ISSN 1350-231X. (In Press)

    Sammour, Ammar and Chen, W. and Balmer, J. (2020) Crafting the forever now: corporate heritage brand innovation at John Lewis Partnership. Strategic Change 29 (1), pp. 115-126. ISSN 1086-1718.

    Conference or Workshop Item

    Sammour, Ammar and Gronfula, A. (2021) The impact of service ethics and service risk of artificial intelligence on banking industry during Covid-19 Pandemic: a case study of Monzo Mobile banking application. In: 5th International Conference of Marketing, Strategy & Policy, 8-10 Sep 2021, London, UK. (Unpublished)

    Sammour, Ammar and Chen, W. (2019) Artificial Intelligence and customers service in banking: the bank of the future Monzo. In: Artificial Intelligence and Data – Disruptions to Society, Organisations and People, 20-21 Nov 2019, London, UK. (Unpublished)

    Sammour, Ammar (2017) Corporate heritage brand insight from John Lewis. In: COBIIR - 3rd International Colloquium on Corporate Branding, Identity and Reputation, 7-8 Sep 2017, London, UK. (Unpublished)

    This list was generated on Thu Feb 22 06:13:50 2024 GMT.