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Journal of Brand Management
Sammour, Ammar (2020) Creative brand design influences on John Lewis customer experience. Journal of Brand Management , ISSN 1350-231X. (In Press)
Journal of Managerial Psychology
Manresa, A. and Sammour, Ammar and Mas-Machuca, M. and Chen, W. and Botchie, D. (2023) Humanizing GenAI at work: bridging the gap between technological innovation and employee engagement. Journal of Managerial Psychology , ISSN 0268-3946.
Qualitative Market Research: An International Journal
Sammour, Ammar and Chen, W. and Balmer, J. (2020) Corporate heritage brand traits and corporate heritage brand identity: the case study of John Lewis. Qualitative Market Research: An International Journal 23 (3), pp. 447-470. ISSN 1352-2752.
Strategic Change
Sammour, Ammar and Chen, W. and Balmer, J. (2020) Crafting the forever now: corporate heritage brand innovation at John Lewis Partnership. Strategic Change 29 (1), pp. 115-126. ISSN 1086-1718.