Article

Al-Surmi, Abdulrahman and Bashiri, M. and Koliousis, I. (2022) AI based decision making: combining strategies to improve operational performance. International Journal of Production Research 60 (14), pp. 4464-4486. ISSN 0020-7543.

Al-Surmi, Abdulrahman and Cao, G. and Duan, Y. (2020) The impact of aligning business, IT, and marketing strategies on firm performance. Industrial Marketing Management 84 , pp. 39-49. ISSN 0019-8501.

Al-Surmi, Abdulrahman and Cao, G. and Duan, Y. (2019) Data of the impact of aligning business, IT, and marketing strategies on firm performance. Data in Brief 27 , p. 104656. ISSN 2352-3409.

Book Section

Al-Surmi, Abdulrahman and C., Guangming and D., Yanqing (2016) The impact of triadic strategic alignment on organisational performance. In: UNSPECIFIED (ed.) International Conference on Engineering Technologies and Big Data Analytics (ETBDA’2016) Jan. 21-22, 2016 Bangkok (Thailand). International Institute of Engineers, pp. 5-12. ISBN 9789384422592.

Conference or Workshop Item

Al-Surmi, Abdulrahman and C., Guangming and D., Yanqing (2014) The impact of triadic strategic alignment of business strategy, information technology strategy, and marketing strategy on organisational performance. In: British Academy of Management Conference, September 2014, Belfast, Northern Ireland. (Unpublished)