BIROn - Birkbeck Institutional Research Online
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    Number of items: 6.

    1 May 2018

    Singh, J. and Crisafulli, Benedetta and Quamina, L.T. (2018) How intensity of cause-related marketing guilt appeals influences consumers - The roles of company motive and consumer identification with the brand. Journal of Advertising Research , ISSN 0021-8499.

    1 August 2018

    Crisafulli, Benedetta and Singh, J. and Quamina, L.T. and Xue, M. (2018) Retrieving corporate reputation following a crisis: the impact of online communications and affective displays on consumers. In: 4th International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR2018), 3-4 Sep 2018, Cetraro, Italy. (In Press)

    19 January 2019

    Crisafulli, Benedetta and Singh, J. and Quamina, L.T. (2019) Spreading of bad news online: how negative online word of mouth and crisis response influence consumer attitudes towards cause-brand alliances. In: 6th International Consumer Brand Relationships Conference, 19-21 May 2019, Cancun, Mexico. (In Press)

    22 January 2019

    Crisafulli, Benedetta and Singh, J. and Quamina, L.T. (2019) ‘Corporate image at stake’: the impact of crises and response strategies on consumer perceptions of corporate brand alliances. Journal of Business Research , ISSN 0148-2963. (In Press)

    1 April 2019

    Crisafulli, Benedetta and Singh, J. and Quamina, L.T. (2019) Tackling global challenges through cause-related marketing: How brands should promote their support to social causes. Admap , ISSN 0001-8295.

    9 August 2019

    Crisafulli, Benedetta and Singh, J. and Quamina, L.T. and Kottasz, R. (2019) The role of brand equity and crisis type on corporate brand alliances in crises. European Management Review , ISSN 1740-4762. (In Press)

    This list was generated on Fri Jan 17 13:49:31 2020 GMT.