BIROn - Birkbeck Institutional Research Online
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    Number of items: 6.

    Article

    Crisafulli, Benedetta and Singh, J. and Quamina, L.T. (2022) Competence is power: how digital influencers impact buying decisions in B2B markets. Industrial Marketing Management 104 , pp. 384-399. ISSN 0019-8501.

    Crisafulli, Benedetta and Singh, J. and Quamina, L.T. (2020) ‘Corporate image at stake’: the impact of crises and response strategies on consumer perceptions of corporate brand alliances. Journal of Business Research 117 , pp. 839-849. ISSN 0148-2963.

    Singh, J. and Crisafulli, Benedetta and Quamina, L.T. (2020) How intensity of cause-related marketing guilt appeals influences consumers - The roles of company motive and consumer identification with the brand. Journal of Advertising Research , ISSN 0021-8499.

    Crisafulli, Benedetta and Singh, J. and Quamina, L.T. and Kottasz, R. (2020) The role of brand equity and crisis type on corporate brand alliances in crises. European Management Review 17 (4), pp. 821-834. ISSN 1740-4762.

    Crisafulli, Benedetta and Singh, J. and Quamina, L.T. (2019) Tackling global challenges through cause-related marketing: How brands should promote their support to social causes. Admap , ISSN 0001-8295.

    Conference or Workshop Item

    Crisafulli, Benedetta and Singh, J. and Quamina, L.T. and Xue, M. (2018) Retrieving corporate reputation following a crisis: the impact of online communications and affective displays on consumers. In: 4th International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR2018), 3-4 Sep 2018, Cetraro, Italy. (Unpublished)

    This list was generated on Mon Oct 3 05:56:42 2022 BST.