BIROn - Birkbeck Institutional Research Online
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    Number of items: 6.

    Article

    Crisafulli, Benedetta and Singh, J. and Quamina, L.T. and Kottasz, R. (2019) The role of brand equity and crisis type on corporate brand alliances in crises. European Management Review , ISSN 1740-4762. (In Press)

    Crisafulli, Benedetta and Singh, J. and Quamina, L.T. (2019) Tackling global challenges through cause-related marketing: How brands should promote their support to social causes. Admap , ISSN 0001-8295.

    Crisafulli, Benedetta and Singh, J. and Quamina, L.T. (2019) ‘Corporate image at stake’: the impact of crises and response strategies on consumer perceptions of corporate brand alliances. Journal of Business Research , ISSN 0148-2963. (In Press)

    Singh, J. and Crisafulli, Benedetta and Quamina, L.T. (2018) How intensity of cause-related marketing guilt appeals influences consumers - The roles of company motive and consumer identification with the brand. Journal of Advertising Research , ISSN 0021-8499.

    Conference or Workshop Item

    Crisafulli, Benedetta and Singh, J. and Quamina, L.T. (2019) Spreading of bad news online: how negative online word of mouth and crisis response influence consumer attitudes towards cause-brand alliances. In: 6th International Consumer Brand Relationships Conference, 19-21 May 2019, Cancun, Mexico. (In Press)

    Crisafulli, Benedetta and Singh, J. and Quamina, L.T. and Xue, M. (2018) Retrieving corporate reputation following a crisis: the impact of online communications and affective displays on consumers. In: 4th International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR2018), 3-4 Sep 2018, Cetraro, Italy. (In Press)

    This list was generated on Sun Dec 8 04:12:31 2019 GMT.