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Admap

Crisafulli, Benedetta and Singh, J. and Quamina, L.T. (2019) Tackling global challenges through cause-related marketing: How brands should promote their support to social causes. Admap , ISSN 0001-8295.

European Management Review

Crisafulli, Benedetta and Singh, J. and Quamina, L.T. and Kottasz, R. (2020) The role of brand equity and crisis type on corporate brand alliances in crises. European Management Review 17 (4), pp. 821-834. ISSN 1740-4762.

Industrial Marketing Management

Crisafulli, Benedetta and Singh, J. and Quamina, L.T. (2022) Competence is power: how digital influencers impact buying decisions in B2B markets. Industrial Marketing Management 104 , pp. 384-399. ISSN 0019-8501.

Journal of Advertising Research

Singh, J. and Crisafulli, Benedetta and Quamina, L.T. (2020) How intensity of cause-related marketing guilt appeals influences consumers - The roles of company motive and consumer identification with the brand. Journal of Advertising Research , ISSN 0021-8499.

Journal of Business Research

Singh, J. and Crisafulli, Benedetta and Quamina, L.T. and Xue, M. (2020) ‘To trust or not to trust’: the impact of social media influencers on the reputation of corporate brands in crisis. Journal of Business Research 119 , pp. 464-480. ISSN 0148-2963.

Crisafulli, Benedetta and Singh, J. and Quamina, L.T. (2020) ‘Corporate image at stake’: the impact of crises and response strategies on consumer perceptions of corporate brand alliances. Journal of Business Research 117 , pp. 839-849. ISSN 0148-2963.