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    Number of items: 15.

    Article

    Crisafulli, Benedetta and Dimitriu, R. and Singh, J. (2020) Joining hands for the greater good: examining Social Innovation launch strategies in B2B settings. Industrial Marketing Management 89 , pp. 487-498. ISSN 0019-8501.

    Singh, J. and Crisafulli, Benedetta and Quamina, L.T. (2020) How intensity of cause-related marketing guilt appeals influences consumers - The roles of company motive and consumer identification with the brand. Journal of Advertising Research , ISSN 0021-8499.

    Singh, J. and Crisafulli, Benedetta and Quamina, L. T. and Xue, M. (2020) ‘To trust or not to trust’: the impact of social media influencers on the reputation of corporate brands in crisis. Journal of Business Research , ISSN 0148-2963. (In Press)

    Crisafulli, Benedetta and Singh, J. and Quamina, L.T. and Kottasz, R. (2019) The role of brand equity and crisis type on corporate brand alliances in crises. European Management Review , ISSN 1740-4762. (In Press)

    Crisafulli, Benedetta and Singh, J. and Quamina, L.T. (2019) Tackling global challenges through cause-related marketing: How brands should promote their support to social causes. Admap , ISSN 0001-8295.

    Crisafulli, Benedetta and Singh, J. and Quamina, L.T. (2019) ‘Corporate image at stake’: the impact of crises and response strategies on consumer perceptions of corporate brand alliances. Journal of Business Research , ISSN 0148-2963. (In Press)

    Crisafulli, Benedetta and Wasil, M. and Singh, J. and Benoit, S. (2019) Managing patient expectations through understanding health service experiences. British Journal of Medical Practitioners 12 (2), ISSN 1757-8515.

    Crisafulli, Benedetta and Singh, J. (2016) Service guarantee as a recovery strategy: the impact of guarantee terms on perceived justice and firm motives. Journal of Service Management 27 (2), pp. 117-143. ISSN 1757-5818.

    Crisafulli, Benedetta and Singh, J. (2016) Managing online service recovery: procedures, justice and customer satisfaction. Journal of Service Theory and Practice 26 (6), pp. 764-787. ISSN 2055-6225.

    Book Section

    Borel, L.-H. and Christodoulides, George (2016) Branding and digital analytics. In: Dall'Olmo Riley, F. and Singh, J. and Blankson, C. (eds.) The Routledge Companion to Contemporary Brand Management. Routledge Companions in Business, Management and Accounting. Abingdon, UK: Routledge. ISBN 9780415747905.

    Crisafulli, Benedetta and Singh, J. (2016) Managing Online Service Recovery at iMAGE Telecom. In: UNSPECIFIED (ed.) SAGE Business Cases. SAGE. ISBN 9781473952034.

    Singh, J. and Crisafulli, Benedetta (2015) Customer responses to service failure and recovery experiences. In: Sahadev, S. and Purani, K. and Malhotra, N. (eds.) Boundary Spanning Elements and the Marketing Function in Organizations: Concepts and Empirical Studies. Springer, pp. 117-135. ISBN 9783319134406.

    Conference or Workshop Item

    Crisafulli, Benedetta and Singh, J. and Quamina, L.T. and Xue, M. (2018) Retrieving corporate reputation following a crisis: the impact of online communications and affective displays on consumers. In: 4th International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR2018), 3-4 Sep 2018, Cetraro, Italy. (In Press)

    Singh, J. and Crisafulli, Benedetta and Paurav, S. (2017) ‘Too bad to be true’: the effect of guilt appeal intensity in cause-related marketing. In: American Marketing Association (AMA) 2017 Winter Conference: Better Marketing for a Better World, 17 Feb 2017, Orlando, U.S..

    Crisafulli, Benedetta and Singh, J. (2016) Too little, too late? The effect of time and money on consumer responses to online service failures. In: 2017 Frontiers in Service Conference, 22-25 Jun 2017, New York, U.S..

    This list was generated on Mon Oct 18 05:27:55 2021 BST.