Admap

Crisafulli, Benedetta and Singh, J. and Quamina, L.T. (2019) Tackling global challenges through cause-related marketing: How brands should promote their support to social causes. Admap , ISSN 0001-8295.

British Journal of Medical Practitioners

Crisafulli, Benedetta and Wasil, M. and Singh, J. and Benoit, S. (2019) Managing patient expectations through understanding health service experiences. British Journal of Medical Practitioners 12 (2), ISSN 1757-8515.

European Management Review

Crisafulli, Benedetta and Singh, J. and Quamina, L.T. and Kottasz, R. (2020) The role of brand equity and crisis type on corporate brand alliances in crises. European Management Review 17 (4), pp. 821-834. ISSN 1740-4762.

Industrial Marketing Management

Crisafulli, Benedetta and Singh, J. and Quamina, L.T. (2022) Competence is power: how digital influencers impact buying decisions in B2B markets. Industrial Marketing Management 104 , pp. 384-399. ISSN 0019-8501.

Crisafulli, Benedetta and Dimitriu, R. and Singh, J. (2020) Joining hands for the greater good: examining Social Innovation launch strategies in B2B settings. Industrial Marketing Management 89 , pp. 487-498. ISSN 0019-8501.

Journal of Advertising Research

Singh, J. and Crisafulli, Benedetta and Quamina, L.T. (2020) How intensity of cause-related marketing guilt appeals influences consumers - The roles of company motive and consumer identification with the brand. Journal of Advertising Research , ISSN 0021-8499.

Journal of Business Research

Singh, J. and Crisafulli, Benedetta and Quamina, L.T. and Xue, M. (2020) ‘To trust or not to trust’: the impact of social media influencers on the reputation of corporate brands in crisis. Journal of Business Research 119 , pp. 464-480. ISSN 0148-2963.

Crisafulli, Benedetta and Singh, J. and Quamina, L.T. (2020) ‘Corporate image at stake’: the impact of crises and response strategies on consumer perceptions of corporate brand alliances. Journal of Business Research 117 , pp. 839-849. ISSN 0148-2963.

Journal of Service Management

Crisafulli, Benedetta and Singh, J. (2016) Service guarantee as a recovery strategy: the impact of guarantee terms on perceived justice and firm motives. Journal of Service Management 27 (2), pp. 117-143. ISSN 1757-5818.

Journal of Service Theory and Practice

Crisafulli, Benedetta and Singh, J. (2016) Managing online service recovery: procedures, justice and customer satisfaction. Journal of Service Theory and Practice 26 (6), pp. 764-787. ISSN 2055-6225.

Routledge

Singh, J. and Crisafulli, Benedetta (2022) Brands and consumers: a research overview. Taylor & Francis. ISBN 9780429449598.