BIROn - Birkbeck Institutional Research Online
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    Jump to: 2009 | 2010 | 2011 | 2012 | 2013 | 2015 | November 2016
    Number of items: 9.

    2009

    de Chernatony, L. and Veloutsou, C. and Christodoulides, George and Cottam, S. (2009) Introduction: special issue on advances in brand management. Journal of Business Research 62 (3), pp. 289-290. ISSN 0148-2963.

    2010

    Veloutsou, C. and Christodoulides, George (2010) Brand equity: does personality congruency matter? In: Christodoulides, George and Veloutsou, C. and Jevons, C. and de Chernatony, L. and Papadopoulos, N. (eds.) Contemporary Issues in Brand Research. Athens, Greece: Athens Institute for Education and Research. ISBN 9789606672682.

    Christodoulides, George and Veloutsou, C. and Jevons, C. and de Chernatony, L. and Papadopoulos, N., eds. (2010) Contemporary issues in brand research. Athens: Athens Institute for Education and Research. ISBN 9789606672682.

    Jevons, C. and Veloutsou, C. and Christodoulides, George and de Chernatony, L. (2010) Introduction: thought leadership in brand management. Journal of Business Research 63 (11), pp. 1111-1112. ISSN 0148-2963. (Unpublished)

    2011

    Christodoulides, George and Veloutsou, C. (2011) Getting to grips with the dimensions of brand equity: an exploratory european study amongst consultants and managers. In: 7th Thought Leaders International Conference on Brand Management, 2011, Lugano, Switzerland. (Unpublished)

    2012

    Christodoulides, George and Cadogan, J. and Veloutsou, C. and de Chernatony, L. (2012) Revisiting brand equity: evidence from three European countries. In: 41st EMAC Annual Conference, 2012, Lisbon, Portugal. (Unpublished)

    2013

    Veloutsou, C. and Christodoulides, George and de Chernatony, L. (2013) A taxonomy of measures for consumer-based brand equity: drawing on the views of managers in Europe. Journal of Product & Brand Management 22 , pp. 238-248. ISSN 1061-0421.

    2015

    Christodoulides, George and Cadogan, J. and Veloutsou, C. (2015) Consumer-based brand equity measurement: lessons learned from an international study. International Marketing Review 32 (3/4), pp. 307-328. ISSN 0265-1335.

    November 2016

    Chatzipanagiotou, K. and Veloutsou, C. and Christodoulides, George (2016) Decoding the complexity of the consumer-based brand equity process. Journal of Business Research 69 (11), pp. 5479-5486. ISSN 0148-2963.

    This list was generated on Sun Dec 5 05:33:45 2021 GMT.