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2009
Stathopoulou, Anastasia and Balabanis, G. (2009) Categorizing the development of relationships. In: Second Biennial International Conference in Services Marketing, 2009, Thessaloniki, Greece. (Unpublished)
Stathopoulou, Anastasia and Balabanis, G. (2009) Conceptualising and categorizing the development of relationships in hedonic services. In: 38th European Marketing Academy Conference, 2009, Nantes, France. (Unpublished)
2010
Stathopoulou, Anastasia and Balabanis, G. (2010) The relationship development across different types of services. In: 39th European Marketing Academy Conference, 2010, Copenhagen, Denmark. (Unpublished)
Stathopoulou, Anastasia and Balabanis, G. (2010) The role of social influence at different stages of service relationships. In: 18th International Colloquium in Relationship Marketing, 2010, Reading, UK. (Unpublished)
2011
Stathopoulou, Anastasia and Balabanis, G. (2011) How marketing actions can influence customer relationships across different types of services. In: 40th European Marketing Academy Conference, 2011, Ljubljana, Slovenia. (Unpublished)
2012
Stathopoulou, Anastasia and Balabanis, G. (2012) Customer relationship development in hedonic and utilitarian Services. In: 41st Academy of Marketing Science (AMS) Annual Conference, 2012, New Orleans, LA. (Unpublished)
2013
Stathopoulou, Anastasia and Balabanis, G. (2013) Customer relationships across search, experience and credence services. In: 42nd Academy of Marketing Science (AMS) Annual Conference, 2013, Monterey, CA. (Unpublished)
2014
Stathopoulou, Anastasia and Balabanis, G. (2014) Extended theory of planned behaviour in service relationships. In: Global Marketing Conference, 2014, Marina Bay, Singapore. (Unpublished)
Stathopoulou, Anastasia and Balabanis, G. (2014) Service variations in customer relationships. In: AMA SERVSIG 2014: International Service Research Conference, 2014, Thessaloniki, Greece. (Unpublished)
Chatzidakis, A. and Kastanakis, M. and Stathopoulou, Anastasia (2014) Socio-cognitive determinants of consumers' support for the fair trade movement. Journal of Business Ethics , ISSN 0167-4544.
Stathopoulou, Anastasia and Balabanis, G. (2014) What ties customers to hedonic and utilitarian services? In: 43rd European Marketing Academy Annual Conference, 2014, Valencia, Spain. (Unpublished)
2015
Stathopoulou, Anastasia and Balabanis, G. (2015) Are loyalty programs effective in high-end fashion retailers? A comparison of perceived loyalty program benefits between high- and low-end fashion retailers. In: Global Fashion Management Conference, 25-28 Jun 2015, Florence, Italy.
Stathopoulou, Anastasia and Balabanis, G. (2015) Customer relationship development in hedonic and utilitarian services. In: Robinson Jr., L. (ed.) Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. New York, U.S.: Springer, pp. 394-397. ISBN 9783319109114.
Stathopoulou, Anastasia and Balabanis, G. (2015) Customer relationships across search, experience and credence services. In: Kubacki, K. (ed.) Ideas in Marketing: Finding the New and Polishing the Old. Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2015. New York, U.S.: Springer, pp. 1-4. ISBN 9783319109503.
January 2016
Chatzidakis, A. and Kastanakis, M. and Stathopoulou, Anastasia (2016) Socio-cognitive determinants of consumers’ support for the fair trade movement. Journal of Business Ethics 133 (1), pp. 95-109. ISSN 0167-4544.
8 April 2016
Stathopoulou, Anastasia and Balabanis, G. and Katsikeas, C. (2016) The relational value of loyalty programs in luxury retailing. In: Monaco Symposium on Luxury: Emerging Challenges in Luxury Marketing, 7-8 Apr 2016, Monaco. (Unpublished)
1 December 2016
Stathopoulou, Anastasia and Balabanis, G. (2016) The effects of loyalty programs on customer satisfaction, trust, and loyalty toward high- and low-end fashion retailers. Journal of Business Research 69 (12), pp. 5801-5808. ISSN 0148-2963.
2017
Christodoulides, George and Stathopoulou, Anastasia and Eisend, M., eds. (2017) Advances in advertising research (Vol. VII): bridging the gap between advertising academia and practice. European Advertising Academy. New York, U.S.: Springer. ISBN 9783658152192.
April 2017
Stathopoulou, Anastasia and Borel, Laurence and Christodoulides, George and West, D. (2017) Consumer branded #hashtag engagement: can creativity in TV advertising influence hashtag engagement? Psychology & Marketing 34 (4), pp. 448-462. ISSN 0742-6046.