Browse by Person

Big Data and Cognitive Computing

Trim, Peter R.J. and Lee, Y.-I. (2022) Combining sociocultural intelligence with Artificial Intelligence to increase organizational cyber security provision through enhanced resilience. Big Data and Cognitive Computing 6 (4), p. 110. ISSN 2504-2289.

Lee, Y.-I. and Trim, Peter R.J. (2022) Enhancing marketing provision through increased online safety that imbues consumer confidence: coupling AI and ML with the AIDA Model. Big Data and Cognitive Computing 6 (3), pp. 1-21. ISSN 2504-2289.

Trim, Peter R.J. and Lee, Y.-I. (2021) The global cyber security model: counteracting cyber attacks through a resilient partnership arrangement. Big Data and Cognitive Computing 5 (3), e32. ISSN 2504-2289.

Business Strategy Series

Lee, Y.I. and Trim, Peter R.J. (2008) Entering the South Korean market: a marketing planning process for marketers based in overseas companies. Business Strategy Series 9 (5), pp. 272-278. ISSN 1751-5637.

Lee, Y.-I. and Trim, Peter R.J. (2008) Placing the Japanese retail sector in context: issues for marketers in overseas companies. Business Strategy Series 9 (5), pp. 243-248. ISSN 1751-5637.

Trim, Peter R.J. and Lee, Y.-I. (2007) Placing organizational learning in the context of strategic management. Business Strategy Series 8 (5), pp. 335-342. ISSN 1751-5637.

Cross Cultural Management: An International Journal

Trim, Peter R.J. and Lee, Y.I. (2008) The link between cultural value systems and strategic marketing: unlocking the mindset of Japanese and South Korean managers. Cross Cultural Management: An International Journal 15 (1), pp. 62-80. ISSN 1352-7606.

Disaster Prevention and Management

Trim, Peter R.J. (2005) Managing computer security issues: preventing and limiting future threats and disasters. Disaster Prevention and Management 14 (4), pp. 493-505. ISSN 0965-3562.

Trim, Peter R.J. (2004) An integrative approach to disaster management and planning. Disaster Prevention and Management 13 (3), pp. 218-225. ISSN 0965-3562.

European Business Review

Trim, Peter R.J. and Lee, Y.I. (2008) A strategic approach to sustainable partnership development. European Business Review 20 (3), pp. 222-239. ISSN 0955-534X.

Trim, Peter R.J. and Pan, H. (2005) A new product launch strategy (NPLS) model for pharmaceutical companies. European Business Review 17 (4), pp. 325-339. ISSN 0955-534X.

European Journal of Marketing

Trim, Peter R.J. and Lee, Y.I. (2008) A strategic marketing intelligence and multi-organisational resilience framework. European Journal of Marketing 42 (7-8), pp. 731-745. ISSN 0309-0566.

Future Internet

Trim, Peter R.J. and Lee, Y.-I. and Vu, A. (2023) Insights into how Vietnamese retailers utilize social media to facilitate knowledge creation through the process of value co-creation. Future Internet 15 (4), p. 123. ISSN 1999-5903.

Industrial Marketing Management

Trim, Peter R.J. and Lee, Y.-L. (2019) The role of B2B marketers in increasing cyber security awareness and influencing behavioural change. Industrial Marketing Management 83 , pp. 224-238. ISSN 0019-8501.

Lee, Y.I. and Trim, Peter R.J. (2012) How mutuality reinforces partnership development: Japanese and Korean marketing perspectives. Industrial Marketing Management 41 (5), pp. 770-779. ISSN 0019-8501.

International Journal of Educational Management

Trim, Peter R.J. (2003) Strategic marketing of further and higher educational institutions: partnership arrangements and centres of entrepreneurship. International Journal of Educational Management 17 (2), pp. 59-70. ISSN 0951-354X.

International Journal of Retail & Distribution Management

Lee, Y.-I. and Vu, A. and Trim, Peter R.J. (2022) Millennials and repurchasing behaviour: a collectivist emerging market. International Journal of Retail & Distribution Management 50 (5), pp. 561-580. ISSN 0959-0552.

Journal of Brand Management

Lee, Y.-I. and Trim, Peter R.J. (2019) Refining brand strategy: Insights into how the “informed-poseur” legitimizes purchasing counterfeits. Journal of Brand Management 26 (5), pp. 595-613. ISSN 1350-231X.

Journal of Business & Industrial Marketing

Trim, Peter R.J. (2021) How B2B marketers interact with customers and develop knowledge to produce a co-owned marketing strategy. Journal of Business & Industrial Marketing 36 (10), pp. 1943-1955. ISSN 0885-8624.

Journal of Business Continuity & Emergency Planning

Trim, Peter R.J. and Jones, N.A. and Brear, K. (2009) Building organisational resilience through a designed-in security management approach. Journal of Business Continuity & Emergency Planning 3 (4), pp. 345-355. ISSN 1749-9216.

Journal of Business and Industrial Marketing

Trim, Peter R.J. and Lee, Yang-Im (2006) Vertically integrated organizational marketing systems: a partnership approach for retailing organizations. Journal of Business and Industrial Marketing 21 (3), pp. 151-163. ISSN 0885-8624.

Journal of Further and Higher Education

Trim, Peter R.J. (2001) An analysis of a partnership arrangement between an institution of further education and an institution of higher education. Journal of Further and Higher Education 25 (1), pp. 107-116. ISSN 0309-877X.

Journal of Global Scholars of Marketing Science

Lee, Y.-I. and Trim, Peter R.J. (2015) An exploratory study of how a Korean chaebol’s learning culture facilitates customer service. Journal of Global Scholars of Marketing Science 25 (4), pp. 338-357. ISSN 2163-9159.

Lee, Y.I. and Trim, Peter R.J. (2013) An explanation of how a collectivist culture underpins the marketing strategy process in Japanese and South Korean electronics companies. Journal of Global Scholars of Marketing Science 23 (3), pp. 314-337. ISSN 2163-9159.

Management Decision

Trim, Peter R.J. and Lee, Yang-Im (2004) A reflection on theory building and the development of management knowledge. Management Decision 42 (3/4), pp. 473-480. ISSN 0025-1747.

Marketing Intelligence and Planning

Lee, Y.-I. and Trim, Peter R.J. (2006) Retail marketing strategy: the role of marketing intelligence, relationship marketing and trust. Marketing Intelligence and Planning 24 (7), pp. 730-745. ISSN 0263-4503.

Trim, Peter R.J. (2004) The strategic corporate intelligence and transformational marketing model. Marketing Intelligence and Planning 22 (2), pp. 240-256. ISSN 0263-4503.

On The Horizon

Trim, Peter R.J. and Lee, Y.I. (2009) Negotiation oriented simulation exercises that incorporate business continuity and international security. On The Horizon 17 (4), pp. 378-387. ISSN 1074-8121.

Qualitative Market Research: An International Journal

Trim, Peter R.J. and Lee, Yang-Im (2004) Enhancing customer service and organizational learning through qualitative research. Qualitative Market Research: An International Journal 7 (4), pp. 284-292. ISSN 1352-2752.

Simulation & Gaming

Lee, Y.I. and Trim, Peter R.J. and Upton, J. and Upton, D. (2009) Large emergency-response exercises: qualitative characteristics - a survey. Simulation & Gaming 40 (6), pp. 726-751. ISSN 1046-8781.

Strategic Change

Lee, Y.-I. and Trim, Peter R.J. (2006) Placing customer service strategy in the context of a vertical marketing system. Strategic Change 15 (7/8), pp. 331-339. ISSN 1086-1718.

Trim, Peter R.J. (2005) The integrated strategic purchasing and focused outsourcing approach. Strategic Change 14 (7), pp. 381-390. ISSN 1086-1718.

Strategizing Resilience and Reducing Vulnerability

Trim, Peter R.J. (2009) Collaborative security: pointers for government representatives and corporate security personnel. In: Trim, Peter R.J. and Caravelli, J. (eds.) Strategizing Resilence and Reducing Vulnerability. Defense, Security and Strategies. New York, U.S.: Nova Science Publishers, pp. 91-101. ISBN 9781607416937.

Trim, Peter R.J. (2009) Placing disaster management policies and practices within a stakeholder security architecture. In: Trim, Peter R.J. and Caravelli, J. (eds.) Strategizing Resilence and Reducing Vulnerability. Defense, Security and Strategies. New York, U.S.: Nova Science Publishers, pp. 213-227. ISBN 9781607416937.

Trim, Peter R.J. and Caravelli, J. (2009) A conceptual environmental and infrastructural risk assessment model to facilitate security management at major sporting events. In: Trim, Peter R.J. and Caravelli, J. (eds.) Strategizing Resilence and Reducing Vulnerability. Defense, Security and Strategies. New York, U.S.: Nova Science Publishers, pp. 229-244. ISBN 9781607416937.

Trim, Peter R.J. and Lee, Y.I. (2009) Open source software, information entrepreneurs and issues of national security. In: Trim, Peter R.J. and Caravelli, J. (eds.) Strategizing Resilience and Reducing Vulnerability. Defense Security and Strategies. New York, U.S.: Nova Publishers, pp. 75-90. ISBN 9781607416937.

Sécurité & Stratégie

Trim, Peter R.J. and Lee, Yang-Im (2019) Cyber security, communication and risk management. Sécurité & Stratégie 32 (April), pp. 26-31. ISSN 2101-4736.