BIROn - Birkbeck Institutional Research Online
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    Number of items: 11.

    Article

    Coleman, D. and de Chernatony, L. and Christodoulides, George (2015) B2B service brand identity and brand performance: an empirical investigation in the UK’s B2B IT services sector. European Journal of Marketing 49 (7/8), ISSN 0309-0566.

    Veloutsou, C. and Christodoulides, George and de Chernatony, L. (2013) A taxonomy of measures for consumer-based brand equity: drawing on the views of managers in Europe. Journal of Product & Brand Management 22 , pp. 238-248. ISSN 1061-0421.

    Coleman, D. and de Chernatony, L. and Christodoulides, George (2011) B2B service brand identity: scale development and validation. Industrial Marketing Management 40 (7), pp. 1063-1071. ISSN 0019-8501.

    Christodoulides, George and de Chernatony, L. (2010) Consumer based brand equity conceptualization and measurement: a literature review. International Journal of Market Research 52 (1), pp. 43-66. ISSN 1470-7853.

    Jevons, C. and Veloutsou, C. and Christodoulides, George and de Chernatony, L. (2010) Introduction: thought leadership in brand management. Journal of Business Research 63 (11), pp. 1111-1112. ISSN 0148-2963. (Unpublished)

    de Chernatony, L. and Veloutsou, C. and Christodoulides, George and Cottam, S. (2009) Introduction: special issue on advances in brand management. Journal of Business Research 62 (3), pp. 289-290. ISSN 0148-2963.

    de Chernatony, L. and Christodoulides, George and Roper, S. and Abimbola, T. (2008) Guest editorial. European Journal of Marketing 42 (5/6), pp. 533-536. ISSN 0309-0566.

    Book Section

    Veloutsou, C. and Christodoulides, George (2010) Brand equity: does personality congruency matter? In: Christodoulides, George and Veloutsou, C. and Jevons, C. and de Chernatony, L. and Papadopoulos, N. (eds.) Contemporary Issues in Brand Research. Athens, Greece: Athens Institute for Education and Research. ISBN 9789606672682.

    Conference or Workshop Item

    Christodoulides, George and Cadogan, J. and Veloutsou, C. and de Chernatony, L. (2012) Revisiting brand equity: evidence from three European countries. In: 41st EMAC Annual Conference, 2012, Lisbon, Portugal. (Unpublished)

    Christodoulides, George and de Chernatony, L. (2010) A model of antecedents and consequences of consumer based brand equity online. In: 6th Thought Leaders International Conference, 2010, Lugano, Switzerland. (Unpublished)

    Book

    Christodoulides, George and Veloutsou, C. and Jevons, C. and de Chernatony, L. and Papadopoulos, N., eds. (2010) Contemporary issues in brand research. Athens: Athens Institute for Education and Research. ISBN 9789606672682.

    This list was generated on Sun Oct 24 06:11:14 2021 BST.