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Stathopoulou, Anastasia and Borel, Laurence and Christodoulides, George and West, D. (2017) Consumer branded #hashtag engagement: can creativity in TV advertising influence hashtag engagement? Psychology & Marketing 34 (4), pp. 448-462. ISSN 0742-6046.

Christodoulides, George and Stathopoulou, Anastasia and Eisend, M., eds. (2017) Advances in advertising research (Vol. VII): bridging the gap between advertising academia and practice. European Advertising Academy. New York, U.S.: Springer. ISBN 9783658152192.

Stathopoulou, Anastasia and Balabanis, G. (2016) The effects of loyalty programs on customer satisfaction, trust, and loyalty toward high- and low-end fashion retailers. Journal of Business Research 69 (12), pp. 5801-5808. ISSN 0148-2963.

Stathopoulou, Anastasia and Balabanis, G. and Katsikeas, C. (2016) The relational value of loyalty programs in luxury retailing. In: Monaco Symposium on Luxury: Emerging Challenges in Luxury Marketing, 7-8 Apr 2016, Monaco. (Unpublished)

Chatzidakis, A. and Kastanakis, M. and Stathopoulou, Anastasia (2016) Socio-cognitive determinants of consumers’ support for the fair trade movement. Journal of Business Ethics 133 (1), pp. 95-109. ISSN 0167-4544.

Stathopoulou, Anastasia and Balabanis, G. (2015) Are loyalty programs effective in high-end fashion retailers? A comparison of perceived loyalty program benefits between high- and low-end fashion retailers. In: Global Fashion Management Conference, 25-28 Jun 2015, Florence, Italy.

Stathopoulou, Anastasia and Balabanis, G. (2015) Customer relationship development in hedonic and utilitarian services. In: Robinson Jr., L. (ed.) Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. New York, U.S.: Springer, pp. 394-397. ISBN 9783319109114.

Stathopoulou, Anastasia and Balabanis, G. (2015) Customer relationships across search, experience and credence services. In: Kubacki, K. (ed.) Ideas in Marketing: Finding the New and Polishing the Old. Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2015. New York, U.S.: Springer, pp. 1-4. ISBN 9783319109503.

Stathopoulou, Anastasia and Balabanis, G. (2014) Extended theory of planned behaviour in service relationships. In: Global Marketing Conference, 2014, Marina Bay, Singapore. (Unpublished)

Stathopoulou, Anastasia and Balabanis, G. (2014) Service variations in customer relationships. In: AMA SERVSIG 2014: International Service Research Conference, 2014, Thessaloniki, Greece. (Unpublished)

Chatzidakis, A. and Kastanakis, M. and Stathopoulou, Anastasia (2014) Socio-cognitive determinants of consumers' support for the fair trade movement. Journal of Business Ethics , ISSN 0167-4544.

Stathopoulou, Anastasia and Balabanis, G. (2014) What ties customers to hedonic and utilitarian services? In: 43rd European Marketing Academy Annual Conference, 2014, Valencia, Spain. (Unpublished)

Stathopoulou, Anastasia and Balabanis, G. (2013) Customer relationships across search, experience and credence services. In: 42nd Academy of Marketing Science (AMS) Annual Conference, 2013, Monterey, CA. (Unpublished)

Stathopoulou, Anastasia and Balabanis, G. (2012) Customer relationship development in hedonic and utilitarian Services. In: 41st Academy of Marketing Science (AMS) Annual Conference, 2012, New Orleans, LA. (Unpublished)

Stathopoulou, Anastasia and Balabanis, G. (2011) How marketing actions can influence customer relationships across different types of services. In: 40th European Marketing Academy Conference, 2011, Ljubljana, Slovenia. (Unpublished)

Stathopoulou, Anastasia and Balabanis, G. (2010) The relationship development across different types of services. In: 39th European Marketing Academy Conference, 2010, Copenhagen, Denmark. (Unpublished)

Stathopoulou, Anastasia and Balabanis, G. (2010) The role of social influence at different stages of service relationships. In: 18th International Colloquium in Relationship Marketing, 2010, Reading, UK. (Unpublished)

Stathopoulou, Anastasia and Balabanis, G. (2009) Categorizing the development of relationships. In: Second Biennial International Conference in Services Marketing, 2009, Thessaloniki, Greece. (Unpublished)

Stathopoulou, Anastasia and Balabanis, G. (2009) Conceptualising and categorizing the development of relationships in hedonic services. In: 38th European Marketing Academy Conference, 2009, Nantes, France. (Unpublished)

Stathopoulou, Anastasia and Balabanis, G. Can consumer privacy concern be a thorn for loyalty programs? In: 2016 Global Marketing Conference, 21-24 Jul 2016, Hong Kong. (Submitted)