Browse by Person

Christodoulides, George and Michaelidou, N. and Siamagka, N.-T. (2019) Social media, content marketing and engagement strategies in B2B. [Editorial/Introduction] (In Press)

West, D. and Christodoulides, George and Bonhomme, J. (2018) How do heuristics influence creative decisions at advertising agencies? Factors that affect managerial decision making when choosing ideas to show the client. Journal of Advertising Research 58 (2), pp. 189-201. ISSN 0021-8499.

Nunan, Daniel and Sibai, Olivier and Schivinski, Bruno and Christodoulides, George (2018) Reflections on “Social media: Influencing customer satisfaction in B2B sales” and a research agenda. Industrial Marketing Management 75 , pp. 31-36. ISSN 0019-8501.

Pappu, R. and Christodoulides, George (2017) Defining, measuring and managing brand equity. [Editorial/Introduction]

Stathopoulou, Anastasia and Borel, Laurence and Christodoulides, George and West, D. (2017) Consumer branded #hashtag engagement: can creativity in TV advertising influence hashtag engagement? Psychology & Marketing 34 (4), pp. 448-462. ISSN 0742-6046.

Christodoulides, George and Stathopoulou, Anastasia and Eisend, M., eds. (2017) Advances in advertising research (Vol. VII): bridging the gap between advertising academia and practice. European Advertising Academy. New York, U.S.: Springer. ISBN 9783658152192.

Chari, S. and Christodoulides, George and Presi, C. and Wenhold, J. and Casaletto, J.P. (2016) Consumer trust in user-generated brand recommendations on Facebook. Psychology & Marketing 33 (12), pp. 1071-1081. ISSN 0742-6046.

Chatzipanagiotou, K. and Veloutsou, C. and Christodoulides, George (2016) Decoding the complexity of the consumer-based brand equity process. Journal of Business Research 69 (11), pp. 5479-5486. ISSN 0148-2963.

Borel, L.-H. and Christodoulides, George (2016) Branding and digital analytics. In: Dall'Olmo Riley, F. and Singh, J. and Blankson, C. (eds.) The Routledge Companion to Contemporary Brand Management. Routledge Companions in Business, Management and Accounting. Abingdon, UK: Routledge. ISBN 9780415747905.

Schivinski, Bruno and Christodoulides, George and Dabrowski, D. (2016) Measuring consumers' engagement with brand-related social-media content: development and validation of a scale that identifies levels of social-media engagement with brands. Journal of Advertising Research 56 (1), ISSN 0021-8499.

Siamagka, N.T. and Christodoulides, George and Michaelidou, N. and Valvi, Aikaterini C. (2015) Determinants of social media adoption by B2B organizations. Industrial Marketing Management 51 , pp. 89-99. ISSN 0019-8501.

Coleman, D. and de Chernatony, L. and Christodoulides, George (2015) B2B service brand identity and brand performance: an empirical investigation in the UK’s B2B IT services sector. European Journal of Marketing 49 (7/8), ISSN 0309-0566.

Christodoulides, George and Cadogan, J. and Veloutsou, C. (2015) Consumer-based brand equity measurement: lessons learned from an international study. International Marketing Review 32 (3/4), pp. 307-328. ISSN 0265-1335.

Siamagka, N.T. and Christodoulides, George and Michaelidou, N. (2015) The impact of comparative affective states on online brand perceptions: a five-country study. International Marketing Review 32 (3/4), pp. 438-454. ISSN 0265-1335.

Schivinski, Bruno and Christodoulides, George and Dabrowski, D. (2015) A scale to measure consumers' engagement with social media brand-related content. In: 14th International Conference on Research in Advertising - ICORIA, 03-04 Jul 2015, London, UK.

Christodoulides, George (2014) Brand equity. In: Cooper, C.L. (ed.) Wiley Encyclopaedia of Management. Chicester: Wiley-Blackwell. ISBN 9781119972518.

Veloutsou, C. and Christodoulides, George and de Chernatony, L. (2013) A taxonomy of measures for consumer-based brand equity: drawing on the views of managers in Europe. Journal of Product & Brand Management 22 , pp. 238-248. ISSN 1061-0421.

Christodoulides, George and Michaelidou, N. and Siamagka, N.T. (2013) A typology of internet users based on comparative affective states: evidence from eight countries. European Journal of Marketing 47 (1/2), pp. 153-173. ISSN 0309-0566.

Christodoulides, George and Jevons, C. and Bonhomme, J. (2012) Memo to marketers: quantitative evidence for change. how user-generated content really affects brands. Journal of Advertising Research 52 (1), pp. 53-64. ISSN 0021-8499.

Christodoulides, George and Michaelidou, N. and Argyriou, E. (2012) Cross-national differences in e-WOM influence. European Journal of Marketing 46 (11/12), pp. 1689-1707. ISSN 0309-0566.

Michaelidou, N. and Christodoulides, George and Torova, K. (2012) Determinants of intention to eat healthy: a cross-cultural comparison between the UK and Czech Republic. International Journal of Consumer Studies 36 (1), pp. 17-22. ISSN 1470-6431.

Christodoulides, George and Cadogan, J. and Veloutsou, C. and de Chernatony, L. (2012) Revisiting brand equity: evidence from three European countries. In: 41st EMAC Annual Conference, 2012, Lisbon, Portugal. (Unpublished)

Leek, S. and Christodoulides, George (2012) A framework of brand value in B2B markets: the contributing role of functional and emotional components. Industrial Marketing Management 41 (1), pp. 106-114. ISSN 0019-8501.

Christodoulides, George and Jevons, C. (2011) The voice of the consumer speaks forcefully in brand identity. Journal of Advertising Research 51 (1), pp. 101-108. ISSN 0021-8499.

Michaelidou, N. and Christodoulides, George (2011) Antecedents of attitude and intention towards counterfeit symbolic and experiential products. Journal of Marketing Management 27 (9/10), pp. 976-991. ISSN 0267-257X.

Coleman, D. and de Chernatony, L. and Christodoulides, George (2011) B2B service brand identity: scale development and validation. Industrial Marketing Management 40 (7), pp. 1063-1071. ISSN 0019-8501.

Leek, S. and Christodoulides, George (2011) Brands: just for consumers? Industrial Marketing Management 40 (7), pp. 1060-1062. ISSN 0019-8501.

Christodoulides, George and Veloutsou, C. (2011) Getting to grips with the dimensions of brand equity: an exploratory european study amongst consultants and managers. In: 7th Thought Leaders International Conference on Brand Management, 2011, Lugano, Switzerland. (Unpublished)

Christodoulides, George and Michaelidou, N. and Siamagka, N.T. (2011) Segmenting internet users using emotions. In: Bradshaw, A. and Hackley, C. and Maclaran, P. (eds.) European Advances in Consumer Research. Duluth, Minnesota, US: Association for Consumer Research, pp. 424-425. ISBN 0915552663.

Christodoulides, George and Michaelidou, N. (2011) Shopping motives as antecedents of e-satisfaction and e-loyalty. Journal of Marketing Management 27 (1/2), pp. 181-197. ISSN 0267-257X.

Michaelidou, N. and Siamagka, N.T. and Christodoulides, George (2011) Usage, barriers and measurement of social media marketing. In: 40th EMAC Annual Conference, 2011, Ljubljana, Slovenia. (Unpublished)

Michaelidou, N. and Nikoletta-Theofania, S. and Christodoulides, George (2011) Usage, barriers and measurement of social media marketing: an exploratory investigation of small and medium B2B brands. Industrial Marketing Management 40 (7), pp. 1153-1159. ISSN 0019-8501.

Christodoulides, George and Michaelidou, N. and Siamagka, N.T. (2011) Using comparative affective states to develop a typology of internet users: evidence from eight countries. In: 40th EMAC Annual Conference, 2011, Ljubljana, Slovenia. (Unpublished)

Leek, S. and Christodoulides, George (2011) A literature review and future agenda for B2B branding: challenges of branding in a B2B context. Industrial Marketing Management 40 (6), pp. 830-837. ISSN 0019-8501.

Veloutsou, C. and Christodoulides, George (2010) Brand equity: does personality congruency matter? In: Christodoulides, George and Veloutsou, C. and Jevons, C. and de Chernatony, L. and Papadopoulos, N. (eds.) Contemporary Issues in Brand Research. Athens, Greece: Athens Institute for Education and Research. ISBN 9789606672682.

Christodoulides, George and de Chernatony, L. (2010) Consumer based brand equity conceptualization and measurement: a literature review. International Journal of Market Research 52 (1), pp. 43-66. ISSN 1470-7853.

Christodoulides, George and Veloutsou, C. and Jevons, C. and de Chernatony, L. and Papadopoulos, N., eds. (2010) Contemporary issues in brand research. Athens: Athens Institute for Education and Research. ISBN 9789606672682.

Jevons, C. and Veloutsou, C. and Christodoulides, George and de Chernatony, L. (2010) Introduction: thought leadership in brand management. Journal of Business Research 63 (11), pp. 1111-1112. ISSN 0148-2963. (Unpublished)

Bonhomme, J. and Christodoulides, George and Jevons, C. (2010) The impact of user generated content on consumer based brand equity. In: 6th Thought Leaders International Conference, 2010, Lugano, Switzerland. (Unpublished)

Leek, S. and Christodoulides, George (2010) A literature review and future agenda for B2B branding. In: IMP Conference, 2010, Budapest. (Unpublished)

Christodoulides, George and de Chernatony, L. (2010) A model of antecedents and consequences of consumer based brand equity online. In: 6th Thought Leaders International Conference, 2010, Lugano, Switzerland. (Unpublished)

Christodoulides, George and Michaelidou, N. and Siamagka, N.T. (2010) A typology of online users based on emotions. In: EMAC, 2010, Copenhagen. (Unpublished)

Christodoulides, George (2009) Branding in the post-internet era. Marketing Theory 9 (1), pp. 141-144. ISSN 1470-5931.

de Chernatony, L. and Veloutsou, C. and Christodoulides, George and Cottam, S. (2009) Introduction: special issue on advances in brand management. Journal of Business Research 62 (3), pp. 289-290. ISSN 0148-2963.

Christodoulides, George and Michaelidou, N. and Li, C.H. (2009) Measuring perceived brand luxury: an evaluation of the BLI scale. Journal of Brand Management: Special Issue on Brand Luxury 16 (5/6), pp. 395-405. ISSN 1350-231X.

Leek, S. and Christodoulides, George (2009) Next generation mobile marketing: how young consumers react to bluetooth enabled advertising. Journal of Advertising Research 49 (1), pp. 44-53. ISSN 0021-8499.

Christodoulides, George (2008) Breaking free from the industrial age paradigm of branding. Journal of Brand Management 15 (4), pp. 291-293. ISSN 1350-231X.

de Chernatony, L. and Christodoulides, George and Roper, S. and Abimbola, T. (2008) Guest editorial. European Journal of Marketing 42 (5/6), pp. 533-536. ISSN 0309-0566.